Three Internet Sensations The 2016 SCBWI Utah Southern Idaho Illustrator’s Conference

Sensation #1: You get to hear about some people before you meet them in person. They have a presence on the web. Giuseppe Castellano the art director from Penguin Random House does a good job on social media. He also did a great job presenting. He talked about putting your personality into your art and gave information to help us raise the quality of our illustrations. He also gave great advice on web sites and getting your art out there. He was introduced by Shawna Tenney who had previously interviewed Giuseppe on the Oatley Academy podcast, Stories Unbound.


The illustrator’s at the Utah Southern Idaho SCBWI 2016 Illustrator’s Conference

Sensation #2 and #3: Will Terry and Jake Parker presented together with some friendly banter back and forth. They talked about four ways to improve your art. The good thing about Will’s presentation was the visual examples he used to really show what he was talking about. He taught in such a way that you really got it.

Jake Parker put his money where his mouth was. He put us all on snap chat before he started his presentation. Jake has come up with some of the most ingenious ways to use social media. He demonstrated how he does thumbnails and drew a double spread from prompts from the audience. It was great to see his thought process and principles of art as he created the spread.


Giuseppe Castellano, Will Terry and Jake Parker during First Look

Giuseppe, Will and Jake participated in critiquing first look. You could see your art flash on the screen and get their first impressions of your art. You learned not only from your own critique but also from the others put up front.

We were excited to have Bob Cross from Gibb Smith, Margaret Weber from Covenant Communications Mckelle G. from Jolly Fish Press and Richard Ericksen and his wife Gorgeous from Shadow Mountain attend and take a look at the portfolios. There were chances to visit with the other illustrators who attended. There were also chances to ask questions of the presenters. I had things that I needed reminding of and learned things that will improve my illustrations.


Checking out the portfolios

It is great for us illustrators to get out of our studios and get around others who are working and creating art. It helps to improve not only our art work but the ways we work. A big thank you to the illustrating committee, Manelle Oliphant, Jennifer Eichelberger and Shawna Tenney, our presenters and to all the illustrators who joined us for the day. Keep on creating.

Giuseppe Castellano (@pinocastellano) Twitter

Will Terry

Jake Parker (Twitter)


Elevated Illustration 2016 SCBWI Utah Southern Idaho Illustrator’s Conference

scbwi003aQuestions? email
Registration scheduled to open November 16th, 2015 at 
Register by January 22rd, 2016 to catch the Early Bird Price
Go to to register – go down to upcoming events and click on Illustrators Conference. That will take you to the registration page.
scbwi003a Utah/Southern Idaho SCBWI Illustration Conference
“Elevated Illustration” 

February 27th, 2016 at the Sons of the Utah Pioneers Building, 3301 East 2920 South,. Salt Lake City, Utah

8:30 – 9:00 dried bread and water, networking, set up portfolios ($5.00 for portfolio display bring cash  if you want to participate) and grab a seat
9:00 – Welcome and announcements
9:15 – Giuseppe Castellano, Art Director Penguin Random House A Children’s Book Art Department: An Inside Look
Meet Giuseppe Castellano, a senior art director at Penguin Random House! Through an inside look into how he runs an art department for five different imprints, attendees will gain further insight into the business and practice of illustration. Giuseppe will discuss what he looks for in illustrators; and what methods he uses to find them. From copyright protection to finding your voice, this presentation aims to help attendees scale the mountain of freelance illustration.
10:15 – Will Terry, and Jake Parker will do a combined presentation with a ten minute break in the middle on 4 Step Art Tune Up – A complete inventory of your work. Will and Jake have presented around the country and are two of the most sought after presenters on illustration.
12:15 – lunch: hot bowl of soup and water (local art directors check out portfolios and have a bowl of soup)
1:15 – Giuseppe Castellano, Will Terry, Jake Parker
First Look Critique
2:15 –  Illustrator to Illustrator
2:45 – 3:30 Panel: Giuseppe Castellano, Will Terry, Jake Parker
scbwi003a Giuseppe Castellano, Art Director from Penguin Random House will be doing a limited number of 10 minute Portfolio reviews. The fee is $45.00

There will be a Portfolio display again this year. Notify Manelle Olipant at if you have any questions and bring $5.00 the day of the conference to participate. You need to be registered for the conference to participate in the Portfolio Display.
Giuseppe will take a look at portfolio display and take contact information of what he is interested in. Local art directors are being invited to come and take a look at the portfolios. (Portfolios should be no larger than 11 x 14, bound portfolios with 15 images max -no original art-one set of contact information card such as postcard or business card) No digital portfolios. You can attach one or two book dummies to the portfolio attached with a string.
If you have published books they can be displayed on our published books table.

Giuseppe Castellano Art Director Penguin Random House

Giuseppe Castellano
Art Director Penguin Random House

Giuseppe Castellano is an award-winning Designer, Illustrator, and Art Director at Penguin Random House; with over sixteen years of book publishing experience. He oversees the imprints of Grosset & Dunlap, Price Stern Sloan, Frederick Warne and Co., the Penguin Young Readers, and Cartoon Network Books.
Giuseppe has been invited to be a guest speaker, critic, and teacher at schools including: Art Center College of Design, Falmouth University, Maryland Institute College of Art, Northern Michigan University, Parsons, Pratt Institute, Rhode Island School of Design and many more. His web site is

Will Terry

Will Terry

Will Terry has been a freelance illustrator for 23 years. He was horrible at math, english, and science…luckily he found art. After finishing his BFA project at BYU he began working for magazines and newspapers not far from where he grew up in Washington D.C. His early clients include publications such as Time, Money, Wall Street Journal and ads for Sprint, Pizza hut, M&M Mars, Fed Ex, and Master Card. He has illustrated about 30 children’s books for Random House, Simon Schuster, Scholastic, Penguin, Klutz, and Albert Whitman. He has created several indie ebooks that have sold tens of thousands of copies and has started a story app series with Rick Walton beginning with “Gary’s Place”. He also co-owns Folio Academy and – online illustration classes for children’s book illustrators selling in over 50 countries. Will’s web site is

Jake Parker Illustrator

Jake Parker Illustrator

Jake Parker is an illustrator based in Utah. For the last 15 years he’s worked on everything from animated films to comics to picture books. He has lived in six states, working at the best studios with the most amazing and talented people in the country. Now he freelances out of his home studio. Check out his kick starter campaign at

Below is a list of some of his projects.
The Little Snowplow Candlewick (October 13, 2015)
Rocket Raccoon Marvel (March 3, 2015
The Tooth Fairy Wars Atheneum Books for Young Readers (July 15, 2014)
Nuthin’ but Mech, Volume Two Design Studio Press (June 15, 2014)
Explorer: The Lost Islands Amulet Books (October 15, 2013)
The Girl Who Wouldn’t Brush Her Hair Schwartz & Wade (September 10, 2013)
Nuthin’ But Mech Design Studio Press (August 15, 2012)
Apples A to Z Scholastic Press (August 1, 2012)

scbwi003a Registration opens November 16, 2015. Register by January 23rd, 2016 to catch the Early Bird Price
Go to to register – go down to upcoming events and click on Illustrators Conference. That will take you to the registration page.
Early Bird Prices Register before January 23, 2016:
SCBWI Members:  $60.00
Students:  $65.00
General Public  $75.00
Portfolio Display $5.00 (bring cash the day of the conference)
Register after January 15, 2015
SCBWI Members  $70.00
Students:  $75.00
General Public $85.00
Portfolio Display $5.00 (bring cash the day of the conference)
scbwi003a To participate in the First Look Critique, after you register, send a jpeg file of your illustration to . Because of time constraints  we may not be able to critique everyones art but we will try our best.
In Subject line put: SCBWI First Look Art
1. File format: .jpg files (no exceptions)
2. Resolution must be 300 dpi
3. Image size must be set so the longest dimension is 1200 pixels.
4. Each image file must be named as follows: scbwi, your last name, painting number (1, 2, ) .jpg extension.
Example: scbwi Sherry Meidell, 1st entry, “ghost train” would be: scbwimeidell1.jpg
5. Attach the image(s) to an email and send them to

Come join us for a great day of illustrator comradery, networking and learning from some expert illustrators and our art director. Questions? email Sherry Meidell, Utah Southern Idaho SCBWI Illustrator Coordinator at Bountiful Davis Art Center 91 North Main Street, Bountiful is having a show, “Illustrators Utah!” from February 26th through March 25, 2016. There will be a $`15.00 fee to enter. Art needs to be framed with wire on the back ready to hang. The art of Will Terry and Jake Parker will be showcased. The opening will be February 26th, 2015. Art can be delivered February 9th-13th. More Information at

(Illustrator Volunteers: Shawna Tenney, Manelle Oliphant and Jennifer Eichelberger)
Utah Southern Idaho SCBWI:
Society of Children’s Book Writers and Illustrators:

Shawna Tenney
Manelle Oliphant
Jennifer Eichelberger:
Sherry Meidell

The 2016 Utah Southern Idaho SCBWI Illustrators Conference

Save the date!

Save the date!

Illustrators, save the date for this conference. It is going to be a great conference with information that will improve your illustration and promotion abilities.

Illustrators at the Bountiful Davis Art Center


The Bountiful Davis Art Center was filled with right brained illustrators, taking notes and filling their sketch books on Saturday February 25th. You could feel the creative atmosphere increase as the illustrators started streaming through the door. The number of those who attended more than doubled from last year. Forty illustrators from across the state converged on the Art Center to improve their craft. Will Terry convinced many of his students from UVU to attend which added to the excitement.

We were welcomed and introduced to the Conference by Sydney Hussman the Regional Advisor of SCBWI then Sherry Meidell, the SCBWI illustrator coordinator did a presentation on the Characteristics of Children. She invited the illustrators to sketch as she presented so they would not slip off their chairs onto the floor into a coma. No one dropped so she felt the presentation was successful.



Anne Bowen at UTSCBWI Illustrators


Author Anne Bowen


Illustrators at BDAC


Anne Bowen, the author of several picture books, (including “I Know An Old Teacher” illustrated by Stephen Gammell)  captured the audience with words. She talked about the characteristics of the “List’ Picture Book and the “Story” Picture Book and helped us to look at picture books from the writing end of things. She used manuscripts from writers including her “Scooter in THE OUTSIDE” which will soon be a book. Hands went up with many questions which Anne answered nicely. She captured the attention of illustrators with word and stories.


Will Terry presented about marketing yourself in a global market place. Will has done an excellent job with teaching videos that he has available on his web site and ebooks that lead the viewer back to his web site and blog. He shared great information about how to make sure your art stays out in the public eye. Being an illustrator, he captured our attention with pictures and words. One of the benefits of being at a conference is finding out information that just comes up by being there. We were able to watch Will use his ipad to sketch with his finger. It’s almost like being a super hero. The drawing came out of the end of his finger. Ahhh or Arggh We have entered the digital age.







Will Terry at the Utah SCBWI Illustrator’s Conference



After a break for lunch, we met downstair to sketch children. A family of eight were kind enough to sit on the floor and play while the illustrators tried to capture the children with a quick eye and quicker sketching. Kids do not hold still. The two year old ran around the group, singing out, “My feet. My feet. My feet.” The trick was trying to capture a moving object and trap it on your paper. You can’t help sketching with a smile when you are sketching kids. The two year old did something that got his little 5 month old sister to first giggle and then laugh right out loud. The illustrators came up with some great sketches which we displayed around the room with portfolios and post cards to share with those that attended. An added bonus was an impromptu showing of Mark Pett’s book that has been bought by Simon and Schuster “A Boy and His Plane” It is a delightful wordless picture book, one that will become a treasure.


Will Terry competing with BDAC Sculpture


Utah SCBWI Illustrator’s Conference



An added benefit was the BDAC Statewide Exhibition which was hanging and gave illlustrators a view of some of the amazing art being created around the state. It was a great conference with great information at a great price. We were introduced to new ideas and given new direction. It was a nice way to spend a Saturday.


Will grabs their attention.


Will Terry Answering Questions




Mark Pett


Mark Pett’s impromptu presentation

SCBWI Utah Southern Idaho Illustrator’s Conference 2012



SCBWI Utah Southern Idaho Illustrator’s Conference

2012 SCBWI Illustrator’s Conference Schedule


8:30 – 9:00 bagels and juice Get your name tag on and chat with fellow conference attendees.

9 a.m.-9:50 a.m Sherry Meidell  Welcome to Conference A few things I learned from the SCBWI New York Illustrators Intensive and Conference and Sketching Children from butterball baby to lanky 18 year olds. (quote by 2 year old overheard during church: Oooooh Junie’s sleeping. WAKE UP JUNIE!)


10 a.m.-10:50 Anne Bowen How to write the picture book an overview for illustrator from the talented writer Anne Bowen


11:00-12:30 Will Terry Selling yourself in a Global Market and other priceless tidbits of information from the brain of Will Terry

12:30-1:30 Lunch on our own There are many restaurants close by or you can check out the 2012 Statewide Competition which will still be hanging during our conference.

1:30-2:20 Sketch kids

2:30-3:00 View sketches and portfolios and ask any questions

Where: Bountiful Davis Art Center  745 S. Main, Bountiful, Utah

When: February 25, 2012 (9 a.m. to 3 p.m.)

$45 for SCBWI Members – $50 for others

Checks can be mailed to Sydney Hussman, SCBWI, P.O. Box 1481, Layton, Utah 84041 or if you would prefer to pay with a credit card you can email Sydney at and she will send you a PayPal invoice. If you have any questions about the conference contact Regional Advisor, Sydney Hussman, or Illustrator Coordinator, Sherry Meidell,

Lunch is on your own. There are a lot of restaurants close by.

Bring a colored copy of one of your illustrations or a finished illustration to share with the group. You will be in charge of its safe keeping. Bring your sketch book and pen or pencil. We will be sketching kids again ages 9, 8, 6, 4, 2, and 5 months. You can also bring your portfolio for group input.


Will Terry

Selling Yourself In A Global Market Place

As tech companies develop tools for networking and merchandising on the internet – opportunities are emerging quickly for artists to take their products directly to their customers. The middle man will usually be a necessary component for artists to find their markets but these middle men are beginning to offer something more than capital. It’s vital to discover how you can take advantage of these changes and sell your work globally.

Anne Bowen

Anne will be talking about the characteristics of the picture book and give us some information from the writing end of things.

Sherry Meidell 

Sherry will be presenting about the characteristics of kids at different ages. We will also be sketching children ages: 9, 8, 6, 4, 2 and if the baby feels like it, a 5 month old.


Will Terry

Will Terry grew up just outside the beltway of Washington, D.C., where he enjoyed scouting, sports, and playing cello in his HS orchestra. He studied illustration at BYU, developing his interests and skills in drawing and painting. In 1992, he moved to Maryland in search of freelance assignments and within 3 months was working full-time as an illustrator.

His work has appeared in national advertisements for Sprint, Pizza Hut, M&M Mars, Fed Ex, Master Card and Citibank and in such publications as Time, Money, Wall Street Journal, Mac World, Arizona Highways, Seventeen and Better Homes and Gardens. His work has also been accepted into The Society of Illustrators.

Will’s studio is usually overrun by one or more of his kids and their friends. He also shares his studio with school classes of all ages, from elementary through college. He enjoys talking to kids of all ages about his art and the creative process he uses in developing his art. In addition, he has been invited to speak at many schools, again from elementary through college.

Will has illustrated over 20 childrens books – his life long dream after starting his art career illustrating for magazines, and advertisements. Armadilly Chili, written by Helen Ketteman, is in its second printing and has been chosen for the Texas 2×2 Reading List, the North Carolina Childrens Book Award, and the Arizona Young Readers Choice Award. Will is currently working on 4 books for various publishers – Albert Whitman, Simon & Schuster, and Random House. He teaches illustration part time at UVSC and enjoys snowboarding with his three sons and a warm fire with his wife.

Anne Bowen

Anne Bowen wrote her first story in elementary school.  It was about a very tiny family living inside a very large house and was very similar to THE BORROWERS by Mary Norton.  Some might call this plagiarism, but really it was more about Anne discovering a mentor-author for the kind of stories she loved to read and using those stories to guide her own writing.  And even though she didn’t know it at the time, Anne was learning to read as a writer and learning how to write from other writers.  As an elementary teacher of language arts, Anne encouraged her students to discover those stories that touched them in some unique way.  She encouraged them to find authors whose writing took their breath away and then ask themselves,  “What did this author do in his/her writing that I like so much? What can I learn from this author about the craft of writing?”

Anne was born in Omaha, Nebraska, and at the age of nine moved to Port Washington, Wisconsin, a small town nestled along the shores of Lake Michigan.  Moving from the Nebraska prairie to the rolling hills of Wisconsin, from a big city to a small town, from one school to another, was a difficult adjustment for Anne.  But she grew to love the sound of the foghorn warning ships coming into the harbor.  She grew to love the jetty that stretched out into the lake, frozen with icicles in winter, and she even grew to love the humid summers, swimming in the lake’s chilly water with her brother and sister.  Best of all, Anne discovered that moving didn’t take friends away, it gave her new friends, at school and in her own neighborhood.

At the age of 22, Anne traded hills for mountains, and moved to Utah to begin her teaching career.  She married her husband, Art, and has lived in Ogden for the past thirty years.  Anne has two grown sons, six grandchildren, one grand-puppy, and two senior golden retrievers.

Anne Bowen has a Bachelor’s Degree in Deaf Education and a Master’s Degree in Education.  She has attended four summer writing institutes at Teachers College, Columbia University, New York and several NCTE conventions.  She was the recipient of the 1996-97 Utah English/Language Arts Teacher of the Year Award.

Sherry Meidell

Sherry Meidell and her husband have raised five sons in West Bountiful, Utah. When the boys were little they would bring home an assortment of wild creatures, such as a mother snake that surprised everybody the next morning with a large number of baby snakes, to frogs and dogs and iguanas that would escape and be discovered in the upper reaches of their mother’s bedroom closet. The iguana got bigger and so did the boys.

Sherry keeps her paint brushes busy illustrating picture books and painting watercolors. One of her favorite things is to turn a page of well written words into characters and images that live in a book. Her books include “ The ABC’s of Uniforms and Outfits” written by Barbara Williams, “Emma Jo’s Song”, written by Faye Gibbons, “Dr. Welch and The Great Grape Problem” written by Mary Lou Carney published by Boyds Mills Press,  and “The Centaur” written by May Swensen, published by Utah State University Press. A member of The Society of Children’s Book Writer’s & Illustrators, she has received an Award of Merit from the Society of Los Angeles Illustrators, in 2003 and 2004. She is a signature member of the Utah Watercolor Society. Three of her paintings have been accepted in the Western Federation Juried Watercolor Show, one of which was printed in the June 2003 issue of “The Artist” magazine.

In May of 2007 she traveled to Kenya Africa and visited St. Catherine’s School at Naivasha where she painted murals on the back of three classrooms and talked to the students about illustrating books. When Sherry puts her pencil and paintburshes down, she likes running in St. George, mountain biking in Moab and hiking in Zions.